About me

We’re all just people here.

Fact is, I can’t think of much branding- or marketing-related copy that I haven’t delivered at some point or another, but I have my favorites. I particularly love and care about creating sublime UX writing, and any writing related to content marketing. It’s because UX writing and content marketing aren’t about selling at people. They’re about giving something useful, sharing stories, making moments of life a bit easier or inspired, and building relationships.

Listen, when we’re all on our deathbeds, we’re not going to give a shit about the fancy thingamabobs we bought or the amazing app we used, but we will care about the joy, love, and knowledge we shared along the way in the relationships we had. I don’t think this is a new concept for most of us, but it’s somehow easy to forget. Especially when we have a product to sell.

Somebody I love more than anyone or anything on the planet used to say to me, “We’re all just people here.” We’re all trying to figure out how to create some contentment in life and not be assholes (ok, there are some exceptions—like Putin or that one ex, but you know what I mean). So, applied to marketing, each of us appreciates the break when we’re not being sold at. And we all know when that’s happening. When we show that we care and share our best, helpful stuff—whatever that might be—it’s often reciprocated. Win-win.

I’m not entirely terrible to work with. (Or, I can do hard things.)

Zsófia Molnár, Product Marketing Manager with Shapr3D ”Amanda and I worked together on several marketing and messaging projects. She always gave 100 percent dedication and effort to write strategically important, consistent, precise and stunning copy. She played a significant role in ensuring the company has a consistent voice in all external communications.

Amanda built up a copy team and her dedication and support she has given to them is nothing short of inspiring. She is very energetic, supportive, and she always shows a can-do attitude. Also, she easily gets on well with every team member. Any team would be lucky to have her.”

Robert P. Valu, VP of Marketing with Shapr3D ”During her time at Shapr3D, Amanda needed to become a Jill of all trades copywriter / copy lead (UX, social, PPC, technical, script copywriting) and showed competence in each of these areas. She showed superb sense of ownership, strong delivery and the ability to manage stakeholders across different levels. She relentlessly disrupted the status quo and introduced new perspectives. Despite having worked together for only ~6 months, I'm grateful to have had the opportunity to work with her.”

Ildi Amon, Marketing Manager and Senior Content Creator with Publicis Groupe Hungary (Saatchi & Saatchi Budapest) “I have worked with Amanda for almost three years, first reviewing her content work (long-form, thoroughly researched, SEO articles), and then in adjacent teams with Amanda specializing in UX writing and microcopy. She wrote many, many accurate and empathetic articles, and several of her pieces became top performing articles on our client's websites, proving her skills in SEO content creation. However, it's in UX writing and microcopy that she has really flourished and this is her area of passion. She is known within the broader team for being an advocate of the end user and for always wanting the very, very best copy on the app projects she works on. She's a team player who works very closely with the design team to ensure copy considerations are not just an afterthought but an integral part of the user experience design process. She has a great style of writing that's very readable and genuine, and she's not afraid to speak up for what she believes for the betterment of the project. I would gladly recommend Amanda.”

Without prompts or lots of explanation, I asked 5 colleagues (current and former) to give me 3 adjectives that first come to mind when they think of me. Here’s the scoop:

Make of it what you will.

→ Email me to see if we're a good fit