Creative Strategy & Creative Direction (Content) for lifestyle and eCommerce brands.
Hamvay-Lang
I crafted compelling messaging and defined the tone of voice for Hamvay-Lang’s expansion into the US market, ensuring their brand resonated with American consumers.
By developing and refining product content, I helped optimize their eCommerce presence to drive engagement, enhance user experience, and maximize sales.
Elysé
I collaborated directly with the founder of Elysé to develop all website content from the ground up, creating a compelling brand narrative that fueled a successful launch and a thriving eCommerce presence.
From how-to’s and FAQs to communicating the heart and vision of the brand, I shaped the voice of Elysé to delight the passionate, involved, and savvy client.