You name it, I wrote it.
Happy Little Planet is an educational games app, and it developed and launched a school edition. The app teaches children aged 2 to 5 how to take care of the planet, themselves, and each other.
The games/lessons are based upon the United Nations 17 Sustainable Development Goals.
I helped Happy Little Planet do everything that involved any kind of writing, including: website copy, read-along stories, UX copy, social media, PR kits, and the school edition curriculum copy.
I also did the voiceover work for the read-along stories, helped develop the Happy Little Planet characters (I called them the Buddies), started creating a style guide, developed the brand TOV, and helped perfect investor pitch decks.
Website
We needed to decide upon key messages and our brand tone of voice before I wrote the copy for the Happy Little Planet website. The co-founders gave me their big-idea visions for the website and free rein with copy. ⬇️
In-app storybooks
I created a read-along story to go with each game in the app. The stories had to convey the premise of the specific UN Sustainable Development Goal we were teaching in the game.
This was a particularly fun challenge as it was my first foray into writing for young children. ⬇️
Social media
I planned and wrote about 95% of the posts for all the social media platforms - Instagram, Facebook, and LinkedIn. (Note: the last Happy Little Planet posts I wrote were on June 30, 2022.)
Feel free to take a look at the Happy Little Planet Instagram posts for some samples of my copy.
Email me to talk about my approach to the copy and the “why” behind it. ⬇️
