You name it, I wrote it.
Happy Little Planet is an educational games app, and it developed and launched a school edition. The app teaches children aged 2 to 5 how to take care of the planet, themselves, and each other.
The games/lessons are based upon the United Nations 17 Sustainable Development Goals.
I helped Happy Little Planet do everything that involved any kind of writing, including: website copy, read-along stories, UX copy, social media, PR kits, and the school edition curriculum copy.
I also did the voiceover work for the read-along stories, helped develop the Happy Little Planet characters (I named them the Buddies), built the groundwork for their style guide, developed the brand TOV, and helped perfect investor pitch decks.
Website
The co-founders of HLP gave me their big-idea visions for the website and, from there, free rein with copy.
NOTE: After my departure from HLP, there were additions to the website. Some of the body copy is not mine. I’m happy to discuss the details of the copy with you. ⬇️
In-app storybooks
I created a read-along story to go with each game in the app to educate young minds and drive engagement with the games.
In each story, I conveyed the premise of the specific UN Sustainable Development Goal we were teaching in the game.
This was a particularly fun challenge as it was my first foray into writing for young children. ⬇️
Social media
While I was with HLP, I wrote and curated about 95% of the posts for all the social media platforms - Instagram, Facebook, and LinkedIn.
Feel free to take a look at the Happy Little Planet Instagram posts for some samples of my copy.
Email me to talk about my approach in relating to and engaging our audience to increase our credibility and brand awareness. ⬇️
