Hello
Hi, I’m Amanda. I think in systems and I create meaningful brand experiences for humans.
I build big ideas into beautifully functional systems then wrap them in empathetic words that make you feel something good…safe, smarter, inspired, connected.
Call me a Creative System Builder, an Experience Designer, a Copy Goddess... or just someone who knows how to turn a half-formed thought into a fully working content ecosystem with flow and heart.
I’ve spent 15+ years in marketing and advertising. I wrangle brand strategy, user and consumer insights, UX, storytelling, and digital content across industries and continents. From global campaigns to microcopy that nudges a user just right, I’m here for the meaningful details and the big-picture vision. Less noise. More intention.
I make things make sense. That’s why UX & digital experience leadership is my thing.
Always curious. Often dehydrated. Forever invested in telling stories that are relatable and inclusive.
Work
Pampers
Pampers
Loyalty App Start-up
UX WritingSEO ContentEmailsConceptsArticlesCreative DirectionCreative Strategy
IQOS & VEEV
IQOS & VEEV
Tobacco & Vaping products
ConceptsManifestosVideo scriptsMarket-specific copyeCRMTranscreatable copyDigital ad copyLong-form copyCreative StrategyMentoring
Elysé and Hamvay-Lang
Elysé and Hamvay-Lang
eCommerce and website content
Brand PositioningeCommerceWebsite contentBrand MessagingCreative DirectionCreative StrategyBrand Storytelling
Shapr3D
Shapr3D
3D CAD B2B SaaS Start-up
TOVBrand PositioningEditingManagementConversionEmailsTechnical writingSocial Media ContenteCommerceCreative Strategy
Happy Little Planet
Happy Little Planet
Children’s EdTech App Start-up
WebsiteSocial MediaChildren's StoriesBrand MessagingUX WritingCreative DirectionTOV Development
Whys & Hows
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